Sunday, 10 February 2013

Inspirations from the Managing Director






“Everyone has a turning point in their lives. Mine was Royal Enfield.”


I loved bikes from when I was very young and was always on my tricycle and then bicycle, but didn't think much about motorcycles. That was until I discovered the gleaming red and chrome beauty that my father had recently acquired which was in my driveway just waiting to be ridden. 

I was nearly 18 years old at the time, just back from boarding school and joining Delhi University, and I used to spend hours looking at dad's Bullet. I did sneak it out once in a while to go around the colony streets and when I turned 18, I got a safety talk from dad, promised to always wear a helmet when I ride, and 

that's when I started my love affair with Royal Enfield. The Bullet became my soul-mate and companion and added a new and confident dimension to my personality. 


Freedom, Beauty, Power and the Beat that has mesmerized generations, found another victim in me.” 





While working on an interesting event idea, we learnt one of the great lines by the Siddhartha Lal who's not only the Managing Director Eicher Motors (merging Royal Enfield Motors) but also the man behind the phenomenon of reviving the legend of the Royal Enfield Motorcycles.




We expresses our deep respect and a great vote of thanks to Mr. Lal for realizing the millons' dream & the legend of Royal Enfield Motorcycles that rides on forever.




Tamil Nadu Chief Minister Hon'ble J Jayalalithaa handed over the allotment letter to Siddharta Lal, for 50 acres of land for the new plant of Royal Enfield at Oragadam, near Chennai. July 2011

Tuesday, 5 February 2013

Classic British Motorcycles Restored in India




Off-Course continuing the longest motorcycle brand production with the legendary Royal Enfield ‘Bullet’, India also has a tradition of restoring the classic British Motorcycles. Master Mechanics here in Delhi, Bangalore and in Punjab state are dexterous in fixing and restoring the old motorcycle from the other junk bikes sold or auctioned as a scrap. Attracting collectors and Bike enthusiasts, many local mechanics are found of keeping a small junkyard of old bike’s parts and vintage pieces.    

Here is video by Albert Clack who explores Delhi’s backstreet to find cornucopia of motor cycles from the past .





Wednesday, 23 January 2013

Royal Enfield Vintage Posters & Ads. (1)






Well, there is a charm & nostalgia in gazing at vintage posters and brand Ads, and off-course it's a pleasure beholding the one for the Royal Enfield Motorcycles ! 

Here we are going to start a series of posting some Royal Enfield vintage posters. Hope the readers of this blog find it as interesting as we did !







Tuesday, 22 January 2013

Love the mistake




“We are a traditional Rastogi family and we get marry in early age, I was married at the age of 20 so when I turned 40 my son grew up to 20. We are great friends and I don’t want to take this undue feeling of being a generation old Dad or Uncle as they suggest me to rest in. No, I think it's all in our mind, I mean I’m still fit & young and want  to seek adventure, do what I couldn't  in my life earlier due to family and business obligations”, says 52 years young entrepreneur & a micro financier Mr. Sanjiv Rastogi of Lucknow, who keeps it all interesting while riding to different parts of India with his son Suchittvan.

More interesting is the story of his new Royal Enfield Thunderbird 350 CC cruiser, which he has recently owned, has a little mistake in text stickers as model name was misspelled as Tnunderbird ('h' missing and replaced with an extra n) instead of 'Thunderbird' at left side panel. Realizing the trivial factory mistake the brand store manager promised Mr. Rastogi to get the panel changed but he refused saying, “I will keep it as it is, for it will a unique sign of my motorcycle”.

Sounds weird but true is the passion for the brand and the generosity of their lovers that they even love the mistake.

Mr. Rastogi on his motorcycle, pointing the unique sign on his Thunderbird 350 cc cruiser


Friday, 18 January 2013

1000 CC Royal Enfield V- Twin finally custom made by Aniket Vardhan



Further to our Royal Enfield V- Twin story, here is the demonstration video of 449+449 CC Royal Enfield V- Twin engine finally custom made by Aniket’s Vardhan. 


Mr. Vardhan, a US- based Indian teacher who had earlier developed a   V-Twin Engine by a pair of 349+349 traditional Royal Enfield cast Iron barrel, has now successfully improved by this 449+449 CC version of similar V-Twin.







Wednesday, 16 January 2013

Royal Enfield announces new CEO



It is learnt from the The Hindu news that the Royal Enfield now has Mr. B. Govindarajan as the new Chief Executive Officer in place of  Dr. Venki Padmanabhan who now takes over as the Head of New Initiatives for Eicher Motors (The parent company of which Royal Enfield is a unit now since 1994).

With an initial installed capacity of 1.5 lakh units per annum by March, 2013, Royal Enfield is now wishing to start its new plant soon at Oragadam, near Chennai. Managing Director Mr Siddhartha Lal  said earlier, “We will completely shift vehicle production in a phased manner to the new plant. Our plan is to utilise the old plant for developing and producing engines for the bikes, adding that engine manufacturing capacity will also be increased to 1.5 lakh units annually from 70,000 units at present.


57 Year old Royal Enfield Factory at Chennai, India

Sunday, 6 January 2013

100 Years of Watsonian Sidecars



Posting Soon :
Glory & Heritage of World’s Oldest Sidecars





100 Years of Fine Arts that matches perfect with the world’s Oldest Motorcycle Brand. 

Best Wishes
from Royal Enfield Blogs.